Laura Wagner
Laura is Content & Demand Generation Manager at MICE Portal, where she shapes the voice of the brand and drives awareness among B2B buyers in the corporate events space. She combines content strategy with demand generation tactics to attract, engage, and convert the right audiences, helping companies discover smarter ways to manage their event procurement.
How Hotels Choose the Right MICE Booking Platform
Laura Wagner 12/10/2026
Hotels choose the right MICE booking platform by checking where its corporate demand comes from, what the listing costs and when, and how well it..
How Conference Hotels Win More MICE RFPs
Laura Wagner 12/10/2026
Conference hotels win more corporate MICE RFPs when they are listed where companies buy their events, keep their property profile complete and answer..
What Is the MICE Partner Network? A Guide for Hotels
Laura Wagner 12/10/2026
The MICE Partner Network (MPN) is a European B2B network that connects hotels, venues, restaurants and MICE service providers with corporate buyers..
What Is MICE? A Comprehensive Guide for Hotels and Venues
Laura Wagner 08/10/2026
MICE stands for Meetings, Incentives, Conferences and Exhibitions, with the C often read as conventions and the E as events. The term describes the..